Mortgage Corp East is a mortgage lender with a focus on residential mortgages. The client felt their logo was outdated and was in need of a rebrand. My objective was to create a logo that felt professional and formal, yet friendly. Deliverables included a new primary logo, secondary logo, 35th anniversary logo, sub-mark, and a one page brand guide.
![](https://cdn.myportfolio.com/4c1a4748-22e9-40a4-8d4c-3ed129042cfd/dba2931a-c58d-43d8-a45c-1d2527e53c50_rw_1920.png?h=6a6c0611d77244abb461f89a0c82d9cb)
Primary Logo
![](https://cdn.myportfolio.com/4c1a4748-22e9-40a4-8d4c-3ed129042cfd/4301ae8b-e1a4-490f-afce-b1bba5e04877_rw_1200.png?h=fab14f5e8dce502e47621270939b57f5)
Secondary Logo
![](https://cdn.myportfolio.com/4c1a4748-22e9-40a4-8d4c-3ed129042cfd/5e67899a-ff9a-40f1-a545-3b1e818e7a5a_rw_1920.png?h=fd97f950c922ac0a08e4be7ac831ea73)
Anniversary Logo
![](https://cdn.myportfolio.com/4c1a4748-22e9-40a4-8d4c-3ed129042cfd/ffe3ceae-4f61-4a2a-b63f-8147c7b174b5_rw_1920.png?h=18648bea9720a806054dd75728449a4d)
![](https://cdn.myportfolio.com/4c1a4748-22e9-40a4-8d4c-3ed129042cfd/2c55f34c-c2f4-41b4-899f-0ad8bc3a66f9_rw_1920.png?h=15751623bb54e05a11a0ac6a38b02b4a)
![](https://cdn.myportfolio.com/4c1a4748-22e9-40a4-8d4c-3ed129042cfd/25f15130-b6ad-404f-b614-4d397c24051b_rw_1920.png?h=f7ab42ab668b4f0f8739e0c8cfa4b0a5)
![](https://cdn.myportfolio.com/4c1a4748-22e9-40a4-8d4c-3ed129042cfd/2d067072-3c9a-4f27-a073-c989f658373f_rw_1920.png?h=b5d9f59883ad06df950ddd5e20b1330d)
Brand Guide